Oculus Rift is a huge innovation that has made a great impact on gamers. Promotion in the Marketing Mix Of Oculus Rift : The difference in price is irrelevant when one compares to the emotional mindset of a buyer. Its price range of 599.99 dollars is a very small incentive that creates a huge psychological impact on consumers because a customer is ready to buy it at 599.99 dollars then spend a round figure of 600 dollars. Oculus Rift is an affordable and reasonably priced virtual-reality headset as the company has adopted a Psychological pricing policy. Rift is treated as an open platform and developers does not need verification or approval for distributing, developing or selling content for it nor have to pay licensing fees. Pre-orders started from 6 th January year 2016 at 599.99 dollars. Oculus Rift announced a free Kickstarter-edition product to Kickstarter backers. DK 1 was first offered as a reward to backers and later publicly sold on the website at 300 dollars. The project was a success as it was able to raise 2.5 million dollars. In the year 2012 Oculus initiated a campaign for funding of Rift’s development. Price in the Marketing Mix Of Oculus Rift : Facebook has a widespread distribution network and it is easy to purchase Oculus Rift via its website. For the owner company, Oculus Rift is a communication platform that helps to share unbounded experiences and space with near and dear ones. 3D space is created and it allows user usage of Oculus Rift while walking, standing or sitting in the same room.įacebook plans to use Oculus Rift technology for communications, media and entertainment because it believes that virtual reality is on the track to become next computing-evolution from desktop to include mobile devices. Constellation is actually the positional tracking system and it is performed through USB-stationary-infrared-sensor that picks up light from IR LEDs. Integrated headphones offer positional and rotational tracking along with 3D audio-effect. Oculus Rift has features like stereoscopic OLED display, 110-degree field of view, refresh rate of 90 Hz and resolution per eye of 1080*1200. Amongst these, five were demonstrated to common public and two amongst them DK 1 and DK 2 in the year 20 respectively were development kits and were shipped back to backers so as to develop content at the releasing time of Rift.Įnthusiasts eagerly purchased both of them as they wished for an early preview of involved technology. It has made several pre-production models since its Kickstarter drive. Oculus Rift is a headset designed, manufactured and marketed by its owner. ![]() Product in the Marketing Mix Of Oculus Rift : Promotion in the Marketing Mix Of Oculus Rift :.Price in the Marketing Mix Of Oculus Rift :.Place in the Marketing Mix Of Oculus Rift :.Product in the Marketing Mix Of Oculus Rift :.
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