Targeting different demographics would require a different approach. Visualizing what prospective visitor needs and wants is important. Target Group – While writing an About Us page, it is necessary to picture who is most likely to read it. In today’s time, transactions are made over the web and in-person meetings.This is a reason why the About Us page should be communicating more about their company’s services. People were comfortable in doing business after a talk with a sales manager or business owner to know how comfortable he is to do business with them. Unlike the case in today’s time, when the internet did not exist, most of the transactions occurred only after a personal meeting. Inspire Trus t- State the number of years your customer has been running that business and about how they and their team have achieved milestones through history. Saying it improves productivity is a little less persuasive than saying your product increases 18%. ![]() Quantify the benefits that your customer or his services provide. However, one should avoid bragging and appear pushy, instead go for a straightforward approach. Just like you would use a resume to get a job, the About Us page is a place to blow your own horn. Characteristics of a good About Us PageĬlarity of facts, no hype- When your customer is writing, they should not talk about repetitive things that appear on the Homepage, it would not interest the reader to read more. Most of all, this is one of the places where your customers can let the world know why their company is so awesome. One should approach these with their keen interest. What are the Core values of the company? If it is a private, public or a family-owned business? They are looking for convincing answers to their bunch of questions like – These are likely to be clients who are considering to purchase your customer’s services, they are trying to evaluate if they trust them. It’s a click away from the homepage, where it’s most required to make a quick impression. ![]() So you might as well make it great!Īs visitors arrive on your customer’s landing page, they are hoping for a piece of introductory content, such as what/when/where/how details, which has to do with the About Us page. ![]() This is a chance for your customers’ to introduce themselves and the kind of business they do to their clients. It is an opportunity where their visitors get to know their company. We all want to make one of most the frequently visited pages of our customer’s website, a killer one! The About Us page is one of the most important pages on your customer’s website.
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